Market Analysis of the Web Design Industry

As do-it-yourself website creator Wix files for IPO at a company valuation of $700M, does this development mark the future of the website design industry? Would website creation be led by non-professional amateurs and hobbyists using DIY solutions? What role would professional designers play in this evolving market?With tools like Wix (Homestead, Squarespace and Weebly), the market has seen a rise of low-cost, DIY solutions, offering B2C platforms for small business owners. Designed to provide a "fast, fun and easy" process, these DIY websites allow amateur users to choose from a limited selection of pre-designed templates to create basic websites. Yet, just 3% of websites are created using do-it-yourself platforms. Amateur users find it hard to finish the process on their own and only a small percentage of registered users (1%-3%) end up with a published website on domain.With the web design service industry a $20.1B market in the US alone, and more than 16M new websites added every month, who creates these millions of new sites?More than 70% of websites are created in a professional process by developers using pro-developers platforms. These B2B solutions offer tools for building advanced websites including custom design and CMS (Content Management Systems), such as WordPress, Joomla and Drupal. However, in order to create functioning websites developers need to manually convert static graphic design into code.for more detail Please contact Arisen Technologies to see how we can help you about other advanced features to determine whether the types of modifications required for the features you are interested in implementing are supported by yourCMS.

Blogs and Content Management Systems

There are many different types of content management systems (CMS) and blogging systems that allow you to publish content to the Internet. Following are a few popular types of CMS/Blogging software, based on a variety of technologies:

• WordPress
• Drupal
• Wiki
• Blogger

Although admin control panel is  not able to provide details on deploying the tracking code for particular content management systems, you should be able to use Analytics on many different systems as long as you have access to the source code. Web analytics is a common practice and most CMS systems provide a module that you can edit. These modules then include the tracking code into your pages in a manner that is correct for that particular software.

We suggest that you review the documentation for your system, search forums, and use other sources for how to deploy Google Analytics for your blog or CMS.

Advanced reporting features, such as e-commerce tracking, may not be supported by specific software since these features require that you make more extensive changes and additions to the HTML code. Please contact Arisen Technologies to see how we can help you about e-commerce, tracking subdomains, and other advanced features to determine whether the types of modifications required for the features you are interested in implementing are supported by your CMS.

Web Design Trends

Those in the web design industry are acutely aware of how quickly and radically trends in web design can change. A few years ago,black and white was all the rage. The design principle was to allow design elements other than color take centre stage (font, illustration, text layout, etc.). This was also around the time that responsive web design started taking off, as it happens.

After people began to get bored of monochromatic, flat design, 3D and layers took over. We began seeing slideshows which resemble the view in the old View-Master toys some of us remember. Creating the illusion of depth via color, shadow and parallax was the thing.

Currently, the trend as moved back to flat, but also colorful. The inspiration behind this shift is the rise in usage of touch devices and mobile technology. The emphasis is on uncluttered design (which describes every web design trend since 2000) that gives priority to content and APIs (web application interfaces). Interestingly, this trend is driven more by functionality than some previous trends have.

In my experience, the flat and colorful trend is largely due to Microsoft’s release of Windows 8 as well as the new Office 360 apps. The first appearance I can trace is the Windows 8 touch navigation interface. I surmise the design of Windows 8 came as a result not of technological development, but of patents – specifically patents held by Apple and Samsung.

Regardless of its origin, it is a design trend which has taken root among front-end designers for its ease of use and flexibility for featuring content.

Does this mean you should rush out to have your website redesigned to keep up with the ‘Flat and Thin’ trend? in a word, no. If you currently have a well-designed website which provides users with an easy-to-use interface on desktops, laptops, tablets and smartphones, then you probably have little to worry about.

On the other hand, if your website still uses a fixed grid which isn't responsive for the variety of internet-capable devices now in use, then you should contact Arisen Technologies to see how we can help you.

Long-Term Viability of ‘Flat and Thin’

Like all trends, the ‘flat and thin’ design trend will succumb to the next design trend, whatever that may be. My thought is we’ll see a return to layers which incorporate a panel interface. This is based on the fact that the human eye can only focus on a certain amount of content at once with everything else being reduced to clutter. Allowing users to shift between panels (like pages in a book) allows for a great deal of content to be presented on a page while still allowing a user-friendly interface.

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